repositioning
noun/ˌriːpəˈzɪʃənɪŋ/
Frequency rank: #18,270 of 20,003 in the WORDED list (wordfreq data)
Meaning
the act of changing the position, image, or strategy of something to better suit new goals or audiences.
Example sentence
The company announced the repositioning of its brand to attract younger customers.
Synonyms & related words
- rebranding
- restructuring
- realignment
- shift
More words in ranks 18,201–18,300
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