repositioning
noun/ˌriːpəˈzɪʃənɪŋ/
Frequency rank: #18,270 most common English word
Meaning
the act of changing the position, image, or strategy of something to better suit new goals or audiences.
Example sentence
The company announced repositioning of its brand to attract younger customers.
Synonyms & related words
- rebranding
- restructuring
- realignment
- shift
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