reposition
verb/ˌriːpəˈzɪʃən/
Frequency rank: #17,013 most common English word
Meaning
To place something in a new position or to change the image or marketing strategy of a product or brand.
Example sentence
The company decided to reposition its brand to attract younger customers.
Synonyms & related words
- rebrand
- remarket
- redirect
- reorient
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