gimmick

noun/ˈɡɪmɪk/

Frequency rank: #10,725 of 20,003 in the WORDED list (wordfreq data)

Meaning

a trick or device intended to attract attention or increase appeal, often in a superficial way.

Illustration for the English word “gimmick”

Example sentence

The free toy inside the cereal box is just another gimmick to get children to buy the product.

Synonyms & related words

More words in ranks 10,701–10,800