gimmick

noun/ˈɡɪmɪk/

Frequency rank: #10,725 most common English word

Meaning

a trick or device intended to attract attention or increase appeal, often in a superficial way.

Illustration for the English word “gimmick”

Example sentence

The free toy inside the cereal box is just gimmick to get children to buy the product.

Synonyms & related words

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