diversification

noun/daɪˌvɜrsɪfɪˈkeɪʃən/

Frequency rank: #10,370 most common English word

Meaning

The process of expanding into a variety of different areas, products, or investments.

Illustration for the English word “diversification”

Example sentence

The company pursued diversification into new markets to reduce its financial risk.

Synonyms & related words

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