desirability

noun/dɪˌzaɪrəˈbɪlɪti/

Frequency rank: #17,708 most common English word

Meaning

the quality of being attractive, beneficial, or worth having

Illustration for the English word “desirability”

Example sentence

The company conducted surveys to measure the desirability of its new product among young consumers.

Synonyms & related words

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